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All things marketing, sales, and small business for female-led lifestyle brands that love pretty & profit.

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Content Writing

How to Plan Your Content in Advance

Have you wondered how to plan your content in advance? Planning your content in advance is the key to maintaining a consistent, engaging presence online while saving yourself from the last-minute scramble. Whether you’re managing social media, blogs, or email newsletters, having a system in place helps you focus on creating high-quality content that drives […]

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DIY Projects

DIY Intaglio Framed Art

I’ve had this DIY Intaglio Framed Art project on my to-do list since the beginning of the summer, and this weekend, we finally made it happen! I love traditional decor, and my home is decorated with different shades of coastal blues, so they were the perfect addition to my master bedroom decor. I’m so excited […]

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Marketing

Content Planning System (& Template) for Creatives

After struggling to find a content planning system that met my unreasonably high standards, I decided to make my own, and now I’m sharing my template with you.

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Content Writing

Content Chronicles No. 04: What Color Analysis Taught Me About Content Marketing Strategy

If you know me irl, you know that my entire life is a shade of dusty blue gray. If you know me only from the internet, you also know that my entire life is a shade of dusty blue gray. My bible?  My wardrobe? Most of my home decor and the comforter on my bed? You […]

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Advice

Content Chronicles No. 03: Discomfort is Necessary

It was after dinner.  I had cooked spaghetti, and the kitchen looked like an actual crime scene.  A meatball massacre.  A gnocchi graveyard.  There were meatballs and sauce strewn all over the floor and noodles hanging from my antique hutch.  I looked across the island into the living room to see that both toy boxes […]

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Uncategorized

Content Chronicles No. 02: Pet Spa Barbie is a Content Creator?

My daughter got a Barbie Pet Spa for her birthday earlier this month. As if the massive Barbie dreamhouse she got for Christmas thanks, Santa wasn’t enough, we needed apparently the entire Barbie Town Plaza to go along with it. And yes my eye IS twitching just thinking about the clutter, thanks for asking. I […]

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Marketing

Content Chronicles No. 01: Lessons on Outsourcing for Mom-Owned Small Businesses

For the first time ever, a cloned rhesus monkey reached adulthood.  Scientists have been cloning animals since 1996, starting with Dolly the Sheep, and have since gone on to successfully clone pigs, dogs, cats, and now, a rhesus monkey.  We know that primates are one of the closest relatives to humans, and we’re all out […]

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