If you know me irl, you know that my entire life is a shade of dusty blue gray.

If you know me only from the internet, you also know that my entire life is a shade of dusty blue gray.

My bible? 

My wardrobe?

Most of my home decor and the comforter on my bed?

You guessed it.

It’s my favorite, it makes me feel calm, it’s what I gravitate to, it’s LITCHERALLY my brand.

I think I’ve made my point.

So, you can imagine my pure, unadulterated SHOCK with a capital S when I got my color analysis done a few weeks ago and learned that my best colors are in fact NOT DUSTY BLUE GRAY.

Now, before we get into the marketing lesson here, because by now it should be of no surprise to you that’s exactly where this is going, here’s some context on the color analysis process:

There are several different companies that offer color analysis, but after researching I decided to go with House of Color. My local girl was a GEM, her name is Jan and she’d love to help you if you’re near Baton Rouge—tell her I sent you!

At the start of the appointment, you get a mini-lesson about the four seasons of color: spring, summer, winter, and autumn, how to pair jewelry tastefully, and how various colors sit in harmony with certain seasons and how others don’t.

Then, you sit in natural light, and the draping process begins to try to determine if your skin sits warm or cool, and then once that is determined you’re placed in a season that best accentuates your natural features.

Once your season is determined, you get a fan book of color swatches to use to edit your closet and when shopping for clothes, and then you have the option for a makeup consult to try on shades of blush and lipsticks in your season. 

(It really was a fun and educational experience, would highly recommend!) 

Okay, back to the story—

When I booked my appointment, I’m not sure what I was expecting, other than validation that I was a summer and that I could bask in the glory of my dusty blues for the rest of eternity.

But when I was actually there, sitting in the seat, covered in color, as sweet Jan snatched the drapes off me like a toddler with a tissue box while telling me, “You are an autumn,” I was simultaneously devastated and optimistic.

Devastated because I knew that I’d have to break up with my beloved white and blue wardrobe (it’s not you, it’s me) if I wanted to embrace my best colors. And, I’d have to change my thoughts and beliefs around what I do every single day—getting dressed and putting on makeup.

YET I was surprisingly optimistic because I realized that I now had THE ANSWERS to simplifying what I do every single day—getting dressed and putting on makeup, and not in just going through the motions, but instead, doing so in a way that guaranteed, based on color science, that the clothes I was wearing were working for me, leaving me to feel nothing but confidence.

That’s when I realized the entire experience wasn’t actually about the season I was assigned after all, 

and that instead, 

I made the investment in the simplicity and confidence that resulted in knowing EXACTLY how to do the very thing that I dreaded day in and day out.

While I thought having guidelines for my wardrobe and makeup would make me feel restricted, it has actually done the opposite—

it has brought about so much freedom and margin, helping me enjoy planning outfits, and realizing that when I get a compliment while wearing my colors that people genuinely mean it. 

This got me thinking: What if there was a way to perform the same kind of analysis on your content marketing?

Maybe you don’t need capes the color of the rainbow, or a lesson on color science to tell you what color looks best based on your undertones, hair color, and other genetic factors…

But what you DO need is an expert who can look at your marketing presence, and tell you how to approach your content marketing strategy based on the user experience of your social media profiles & website (and any other platforms you use consistently for marketing), how to improve the quality of your content, your messaging, and make recommendations for content systems. 

What you do need is guidelines for your content—-in the form of strategy and systems—to guide your action, to bring back the joy of creating (because that’s what God put us here to do), and to allow you the margin and freedom to HAVE. SOME. DANG. FUN. 

Because if there was a way to make content marketing simple, and give you the confidence to know exactly how to show up in a powerful way to attract your best client to your business, that’s something you’d want to learn more about right? 

Marketing Tip of the Week:

Check yourself before you wreck yourself.

The next time you’re showing up to talk about an offer in your content—whether that’s through video or your content writing, be cognizant of this:

When you are communicating the value of your offer, chances are you’re talking to your audience about the logistics of your offer that you deem important as the service provider—like what’s included in the coaching calls, the deliverables, and so on.

Instead, put that thing down, flip it, and reverse it (or whatever Missy Elliot said in that song that my mom definitely should not have been letting me listen to in middle school)

Rather, communicate the actual value, which is what your potential customer cares about more than the logistics and line items of your offer. Talk to them about your program or product’s usefulness, share a client testimonial that speaks to the transformation, or what makes your offer desirable to your ideal client.

Try it, and let me know if it starts any new conversations for you!

Weekly R.E.P.O.R.T

Reading: Glucose Revolution from the Glucose Goddess herself. I’m continually trying to learn how to best fuel my body so that I can feel & perform my best as a wife, momma, and business owner.

Eating: I’m back on my Simple Mills Sweet Thins kick as my afternoon “little treat.” I unashamedly have them on autoship from Thrive Market (p.s., if you use this link, you can get $40 off your first grocery order)

Planning: My website launch finalllly. My business bestie and literal lifesaver @byemilyrowlett is helping me stop being a perfectionist with my copywriting and then it’s time to show her off into the world. Don’t worry, you’ll be the first to know all the details!

Obsessing: Geeking over these new-to-me lip balms and this new dress from Tuckernuck I wore for branding pictures last week.

Recommending: Listen to my latest podcast interview with Hayley Price, founder of The Art Coaching Club podcast. We had the best time chatting all things marketing, blogging, trends, and sticking to your goals once the excitement of the new year wears off.

Trending: The audio on this trend is on repeat in my head, and also this one I just think is hilarious.

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